Customer feedback truly matters for your business no matter what you sell or do. You might write articles for your corporate blog like a pro, shoot fantastic videos for your YouTube channel or come up with engaging social media posts. Still, if you don’t feature your customers’ reviews on your website, you’re losing a lot of potential clients.
As the statistics show, about 95% of e-commerce buyers check reviews before purchasing something. That’s the number you can’t ignore. Collecting customers’ opinions and ratings is beneficial not only for your conversion rate, but it’s also a great chance to fine-tune specific processes within your company. By analysing reviews, you can identify what exactly makes your clients gravitate toward your business and what pushes them out. You can find out why they buy certain products more often than others and what makes them abandon their shopping carts.
Make sure to regularly ask your shoppers for reviews to decrease churn rate, skyrocket sales and tweak your business processes. How to ask consumers for feedback so that they give it to you – read in the upcoming sections.