Policies and agreements: what information should be presented on your website

General policies and agreements

Terms & Conditions

1. Overview of general conditions

 Indicate the purpose of the document and what it regulates.

2.Term definitions

Explain what terms mean in this specific document.

3. The subject matter of the agreement

State the service or product the agreement is made about.

4.Terms of the product or service use

Explain in details how to buy goods/services on your site. Mention the following information:

  • payment, delivery
  • return policy
  • subscription purchase rules (if any)

5.Cancellation and refund terms 

Explain when a user is entitled to request their money back and how to submit the application. 

6. Rights and obligations of the parties

7. Intellectual property rights

State clear who owns the intellectual property rights for the services/products, content, software, etc. Write that the user agrees not to violate intellectual property rights by accepting the terms of this agreement.

8. Agreement duration

Indicate when the agreement comes into force and when it ceases to be in operation.

9. Amendments to the agreement 

10. Responsibility of the parties, limitation of liability and dispute resolution procedure.

11. Company details (location, details of the legal entity, contact details)

Privacy Policy

1. Purpose of the document

2. The information about the company 

3. Legal basis for personal data processing 

4. Data collection and storage
Depending on the legal basis, indicate what kind of customers’ data is collected and why. 

5. Data shared with third parties. Show who has access to the clients' data (mention the kind of information) and in what cases. 

6. The place where the processing of personal data will occur.

7. Cookies policy
Explain what cookies are and warn clients that the site uses them.

8. Clients’ rights 

9. Information security
Describe what technical and procedural mechanisms are used to ensure safe data storage and transmission.

10. Links to third-party resources
Indicate if the site has links to third-party resources. Describe who is responsible for the data that the user leaves on third-party websites.

11. Automated decision-making (profiling)
If the site uses any automated decision-making tools (for example, automatic solvency assessment), you need to put your customers in the picture. Make clear that they have the rights to appeal the decision made automatically. Describe how to do that.

For businesses associated with additional risks

Accepting online payments can still be risky for clients, payment providers and payment systems even when it comes to permitted and legal businesses. In that case, the seller needs to take additional measures to cushion and minimise potential risks.

  1. Potential risks
  2. Additional measures
  3. Violation of the age restrictions on the goods or services sale and content provision
  4. Add a warning about age restrictions on the site.
  5. Fraudulent activities on the site when using its services
  6. Implement: Internal anti-fraud policy; KYC policy that regulates user identification mechanisms and rules. 
  7. Money laundering 
  8. Implement AML and KYC policies.
  9. Inability to provide services/products to a large number of customers
  10. Confirm that your business is insured against bankruptcy.
  11. Usage of products and services in the countries where they are prohibited
  12. Add a list of countries where your business does not provide its services or products.

    Implement a KYC policy that regulates user identification mechanisms and rules.