Solutions That Help: How Tranzzo Simplified the Payment Process for Tickets.ua

✅ Payment processing time reduced by 75%

✅ Errors in payment processing decreased by 50%

Business type: Travel aggregator

Market: Ukraine

Tickets.ua operates in the travel industry, which is traditionally considered high-risk, especially in the context of the financial landscape. A striking example of how external factors influence this niche was the global pandemic.

Additionally, several specific factors characterize the travel industry as high-risk, such as:

• A large proportion of prepaid services;
• A high rate of cancellations and refunds;
• Long intervals between booking and service delivery.

One of the main challenges travel companies often face is the high volume of chargebacks — requests from clients for refunds through their credit cards. Chargebacks can arise for various reasons, such as flight cancellations, booking errors, service dissatisfaction, or fraudulent actions. In this niche, such situations occur more frequently, increasing the load on payment systems.

The cost of acquiring customers in the travel industry further confirms its high-risk status.

• Customer Acquisition Cost (CAC) in this niche can range from $7 to $44, depending on the promotion channels and market specifics. 
• At the same time, the Customer Lifetime Value (LTV) for travel businesses is generally much higher, as customers tend to make repeated bookings, generating long-term revenue.

Retaining existing customers is financially critical for business success. For instance, a report by Invesp indicates that acquiring a new customer can cost 5 to 25 times more than retaining an existing one.

Considering the diversity of business goals, the Tranzzo team identified the direction and technical features of integrating a custom solution.

Tokenization as a Universal Solution for Quality Payments
The Tranzzo team chose tokenization technology as one of the key tools for this project. Tokenizing accounts not only simplifies the payment experience but also ensures a high level of personal data protection.

Below, we elaborate on what exactly Tranzzo optimized through tokenization for Tickets.ua ⬇️

Secure Management of Multiple Transactions

One of the unique features of the travel business is the practice of multiple transactions. For instance, customers often need to make additional payments after the initial transaction, such as for changing flight dates, booking extra services, or covering other fees.

How does tokenization simplify transaction management?
With this tool, Tickets.ua can conveniently handle repeat transactions. This ensures a smoother and faster process for customers without requiring them to re-enter payment data.

Customer Retention

The more complicated the payment process, the fewer clients will choose the website for repeat purchases. This is why the technical provider Tranzzo integrated tokenization and non-3Ds payments to enhance the engagement of Tickets.ua’s existing customers.

How does tokenization retain customers?
By simplifying the payment process, tokenization and non-3Ds payments increase customer loyalty and reduce declines. As a result, storing payment data as tokens reduces fraud risks and makes repeat purchases quick and convenient for clients.

Additionally, Tickets.ua’s branded checkout page fosters a sense of trust and security during payment. Customers see a familiar interface, improving the overall user experience and boosting customer retention.

✅ Decrease in declined transactions by 43% in June compared to May.

Sergey Tykhyi, Head of Payment Solutions at Tickets.ua:

“Integration with Tranzzo's technical solutions allowed us to increase payment processing efficiency and reduce risks significantly. Our customers have noticed the improvement, and we have received a lot of positive feedback.”

One of the main advantages of Tranzzo is fast onboarding. For Tickets.ua, the integration took less than a month, allowing us to quickly adapt payment instruments to the company's needs. 

Tranzzo conducted a detailed analysis of risks and payment flows, which helped to optimize non-3D transactions. The integration went smoothly, thanks to the use of APIs. The technological implementation of the holding function reduced the risks of fraud and transaction cancellations.

After the implementation, Tranzzo conducted thorough testing and provided ongoing support, allowing Tickets.ua to adapt the payment system to changes and increase efficiency quickly.