Tranzzo solution for Militarist: More successful payments, fewer denials

Currently, the demand for military equipment in Ukraine has increased tenfold due to the full-scale invasion, which started in early 2022. Over these almost three years, the need to promptly provide the military with quality ammunition and equipment has become urgent. 

• Sales of military clothing and footwear since the beginning of 2024 exceeded the figures for 2021 by 2.5 times. 

In today’s conditions faced by the Ukrainian military, the speed and reliability of payment is not just a convenience but a strategic necessity. 

Delays in transactions can lead to critical disruptions in the receipt of equipment, directly affecting units' combat capability. A reliable payment infrastructure guarantees prompt procurement, and the manufacturer can deliver the necessary equipment, even at peak load conditions.

Militarist is a representative of its own brand, M-TAC, which has stores all over Ukraine. The company has been offering a wide range of military tactical equipment and clothing for over 17 years. 

Tranzzo and Militarist have started working together to improve the website's payment infrastructure and simplify the customer's payment experience.

Below, we'll tell you about the challenges we faced and how the Tranzzo team helped Militarist improve the payment process. ⬇️

Amid the constant threat of missile attacks and instability, Militarist remains an example of effective strategic risk management. 

While many manufacturers choose to relocate, Militarist maintains its production in Ukraine, which allows it to respond quickly to the growing demand for military equipment. This decision, although risky, ensures efficiency and control over all stages of production.

High business risks, such as rocket attacks, force companies to adapt and implement advanced infrastructure protection technologies. For Militarist, this includes physical security measures and an innovative approach to financial transactions. 

By working with Tranzzo, the company ensures stable and reliable payments even in the face of communication outages or increased system load.

A stable payment infrastructure is the basis for business operations in wartime. It helps reduce the risk of supply disruption and ensures an uninterrupted supply chain, especially for critical goods. Combined with local production, Militarist is a low-risk business operating effectively even in the most challenging conditions.

The military products sector, where timeliness and accuracy are key elements of business processes, requires efficient solutions to deliver quick results. 

Below we will tell you more about the technical changes we have integrated into the payment infrastructure of Militarist.

✅ Authorisation hold — minimum risks and maximum convenience

• According to our observations, companies for which we integrate authorization hold reduce the risk of non-payment by 30%.

When Militarist requests a secure and efficient payment system, holding funds is the optimal balance between protecting the interests of the supplier and convenience for the client.

An authorization hold technology allows you to reserve funds for a specific transaction, which is important when dealing with expensive or strategically essential goods. And thanks to a transparent payment process, the number of disputes between the client and the company is lower when customer confidence is higher.

Most importantly, this solution provides businesses with a payment guarantee for suppliers. This encourages them to meet delivery deadlines, which is critical for Militarist, where delays can cost security.

For more information on the cash holding system, click ➡️ here

✅ Impact of customized checkout on conversion 

• A complicated checkout process scares away 17% of users

The Tranzzo team adapted the checkout page to the unique brand identity of Militarist. This created a unified visual environment for the client that inspires trust and reduces cognitive load.

With a simplified interface and streamlined payment process, Tranzzo's team eliminated the main reasons for cart abandonment, such as

• unnecessary stages of order payment
• the complexity of the form 
• lack of trust in the payment system
  

Given the specifics of the military industry, where orders often have a high average check, every completed transaction is critical. 

In this case, checkout customization provides a simple and fast process that minimizes losses.

Find out how Tranzzo customized checkout increases your conversion rate ➡️ by the link

Our team has analyzed the dynamics of payment conversion at Militarist from July to September. These results demonstrate the impact of implementing Tranzzo's integrated solutions, which have improved transaction efficiency. 

✅ Refunds that work for you: fast, transparent, convenient

The refund mechanism ensures prompt and transparent refunds. The automated process allows for partial or full refunds in the shortest possible time, significantly increasing customer confidence.

The possibility of partial refunds adds flexibility in resolving financial issues, which is essential in the military sector, where transactions often involve large amounts. This solution also significantly reduces the administrative burden, cutting the company's costs.

• 77.5% of companies worldwide identify customer service as a strategic factor that affects profits

Tranzzo's uninterrupted 24/7 technical support has become critical in supporting Militarist's business processes. Our team guarantees a support response SLA of up to 3 minutes, which has allowed us to respond quickly to requests. 

In an area where delays in processing payments can disrupt the supply of vital equipment, prompt technical support ensures that any technical issues are resolved in real-time. The military has been able to respond quickly to potential challenges, ensuring the stability of financial transactions even during peak periods. 

The cooperation between Militarist and Tranzzo has become a strategically important step in adapting the business to the challenges of the modern market. 

We implemented innovative solutions that improved the quality of payment processes. This increased customer satisfaction and ensured the stability of financial transactions even in the face of extreme risks. 

Militarist demonstrates how technology, combined with a professional team, allows us to operate efficiently in a highly volatile environment and remain one of the market leaders.