The holiday season is the most stressful yet most anticipated period for any business. Of course, sales and activity are growing, but we shouldn't forget that this also means that risks are rising.
In the wake of the excitement around gifts and discounts, companies need to process thousands of payments without delays or errors. This is where the payment infrastructure takes the brunt of the pressure.
We've recently covered the challenges businesses face during Black Friday.
Find out how we help you avoid payment disruptions ➡️ here
First of all, it is always the peak of consumer activity. According to Adobe Analytics, online sales can grow by 60-80% in December. Imagine thousands of simultaneous transactions, each of which must be completed instantly. Even a slight delay in payment can lead to the loss of a customer.
Other common difficulties that arise during this period include:
❌ Problems with the stability of payment systems
Customers expect fast and secure payments. Any failures in the payment system create a negative experience and risk scaring customers away.
❌Fraud during peak times
Fraudsters become more active during the holiday season. Difficulties in verifying transactions and an increase in the number of false transactions are a real problem.
❌Lack of flexibility for international payments
Many companies are not ready to accept payments from different countries due to a lack of integration with multi-currency payment systems. This limits access to a global audience.
❌ Problems with payments to sellers
Businesses need quick access to funds to manage internal processes, such as advertising or logistics payments.
The Tranzzo platform architecture is built to handle tens of thousands of transactions simultaneously. Our systems undergo regular stress tests to ensure stability even during peak periods such as Christmas or Black Friday.
Our fraud detection systems use the most advanced machine learning algorithms. They analyze hundreds of transaction parameters in real time, identifying suspicious transactions before completion.
+200 rules - markers that can be used to identify fraudulent actions
Know Your Customer — a verification of the seller and payer identity.
The Tranzzo system meets the highest standard of data protection in the online payment industry.
Tranzzo supports more than 100 currencies and 180 payment methods. We integrate with local payment systems, providing fast and convenient payments from anywhere worldwide.
The festive period doesn't have to be a challenge anymore. With Tranzzo, you get a payment platform and a partner that helps your business grow. High payment conversion rates, fraud protection, and support for international customers are just some of the benefits you get.
Ready for the festive season?
Find out more about Tranzzo solutions and ensure your business success!