Your customers can be your brand ambassadors, and you don’t need to find them. They are already there. However, you should learn how to deal with them, especially if you want to nurture their interest in your product.
If a happy client recommends you to their social media followers, your reaction should be lightning. Thank them fast, showing your gratitude for their lovely gesture. First off, you can contact the customer with a direct message or answer to the comment. Depending on the type of recommendation, you may go even further. Send them a gift or provide a good discount. Something nice and relevant to your brand will be just the ticket – a cup, a pen, a calendar or whatever.
To keep an eye on all the brand mentions, use such tools as Hootsuite, Google Alerts, Mentionlytics and others. Don’t disregard leveraging services that automatically gather brand mentions as they’re definitely the very thing to build rapport with your customers.
As we’ve already said, bloggers and celebrities can be your brand ambassadors. And social media is the best way to reach them. Most of the influences have contact details in their account bios so you can get in touch with them and discuss the cooperation.
Another way to go is to post a vacancy on either your social media account or a job site. No matter where you’re looking for brand advocates, keep the one simple rule in mind: their audiences should include your target clients. It doesn’t make any sense to hire a blogger with millions of subscribers who can’t wait to play Cyberpunk 2077 if you sell office stools. Make sure your audiences have similar preferences, interests and values.
See how bloggers communicate with their followers and how native their advertising is. So, take some time to evaluate the communication style, the account activity (comments, likes, shares) and professionalism.
Once you choose the right people to spread the word about your brand, you can start the ball rolling on a brand ambassador marketing program. Send influencers your product to test and clearly state what kind of activity you want from them. Don’t forget to measure the performance of the campaign. That’s crucial to fine-tune it and keep track of your brand ambassadors achievements.