What a convenient payment system looks like: tips for Ukrainian businesses

Online commerce in Ukraine is growing faster than ever: thousands of companies are launching e-commerce projects, accepting online payments, and integrating mobile services. But even the best product won't sell if the customer can't pay for it conveniently.

A convenient payment system is more than just a way to accept funds. It affects trust levels, conversion rates, order processing speeds, and even brand reputation.

Tranzzo has prepared a practical checklist for businesses to help them understand how to choose a payment system for e-commerce, niche businesses, or large companies.

The choice of payment system is a decision that directly affects conversion rates, customer loyalty, and business growth.

Before integrating any payment gateway, it is worth evaluating it according to basic criteria. A modern payment system for business must simultaneously ensure convenience for the user, flexibility for the developer, and stability for the company.

Here are the main parameters that a payment system for businesses should provide:

1. Convenience for the customer. The user should be able to pay in a few clicks using any channel—card, Apple Pay, Google Pay, or mobile payments.
2. Transaction security. The payment system must support PCI DSS, 3D Secure 2.0, card tokenization, and fraud protection, ensuring secure payments and reliable acquiring for businesses.
3. Flexibility of integration. It is important that the integration of the payment system does not require complex coding, but has ready-made SDKs, plugins, or APIs.
4. Scalability. Growing businesses need a solution that can handle thousands of transactions simultaneously without disruption.
5. Analytics and reporting. The system should allow monitoring of payment success rates, rejection rates, and user behavior.
6. Support for multiple currencies. Multi-currency payments are important for companies that work with foreign customers.

To avoid mistakes and find a convenient payment system, it is important to evaluate it not only from a technical point of view, but also from a business perspective. In particular, consider how much it will help you scale up, work with different markets, reduce commissions, and minimize rejections.

Below is a checklist of key criteria that will help you choose the best solution for your company.

Business and customer analysis

First, evaluate your business:

• Business type: online store, SaaS, physical point of sale, vending, etc.
• Target audience: pay attention to your customers' payment habits (international or local transfers, card use, mobile payments, contactless payments).
• Transaction volume: estimate how many payments you expect to receive daily/monthly.

This will enable the formulation of key requirements for the payment system.

Payment processing speed

The faster transactions are processed, the higher customer confidence and fewer refusals. Slow authorization or payment page freezes can significantly reduce conversion rates.

Modern payment gateways, such as Tranzzo, operate with minimal delays — on average, up to 2 seconds per transaction. In addition, intelligent smart routing automatically selects the most efficient route for payment, increasing the success rate of transactions.

Localization and currency support

Support for multi-currency payments allows you to sell goods and services abroad without creating separate websites or legal entities.

Tranzzo enables you to accept multi-currency payments, provides currency conversion, supports international payment system cards, and integrates with local banks — because Tranzzo operates in over 150 countries.

Solutions for different tasks

A modern payment system must support various payment scenarios to increase conversion and convenience for customers:

• International and local payment methods — Visa, Mastercard, and others. Allows you to accept payments from anywhere in the world.
• Apple Pay and Google Pay — fast one-click payments from your smartphone, increasing conversion rates.
• One-click payments — saving details for repeat purchases, convenient for regular customers.
• Subscription payments — automatic debiting of funds for SaaS, online courses, or clubs.
• Payment via QR code, online checkout, or payment links is a simple payment method for offline stores, restaurants, and vending businesses.
• And so on.

📩 Connect all the most popular payment methods through a single integration with Tranzzo.

Safety and compliance with standards

It is important for customers to know that their data is protected. Therefore, the payment system must be certified according to the PCI DSS standard and support 3D Secure 2.0, tokenization, and real-time fraud monitoring.

Tranzzo ensures secure payments through data encryption and tokenization, which means that actual card details are not stored in your service.

💡 Tip: Ask your payment service provider how they process payment data and whether they undergo regular security audits.

Payment system integration

Convenient payment system integration is the key to a quick start. Tranzzo offers payment system integration via API, SDK for iOS and Android, as well as ready-made plugins for Shopify, WooCommerce, OpenCart, and Magento. This allows you to set up online payments without involving additional resources and start accepting payments in a matter of hours.

Scalability and stability of operation

Scalability is one of the key factors when choosing a payment system.

As a company grows, the number of transactions can increase by 5–10 times, and not every system can handle the load.

Tranzzo is built on an architecture that allows it to process thousands of requests per second, guaranteeing an SLA of 99.9%.

This is especially critical for e-commerce and niche businesses, where even a few minutes of downtime can mean lost profits.

Flexible management tools

A payment system is not only about accepting payments, but also about controlling business processes. A convenient payment system should offer businesses a user-friendly control panel, statistics, filters, and tools for financial control.

Tranzzo offers a flexible dashboard, reporting, payment monitoring, and real-time fraud analytics. This allows companies to see the full picture — from payment dynamics to conversion rates across channels.

Many companies choose a payment partner in a hurry. This often leads to problems that become apparent after launch.

❌ Lack of process testing

Without checking through the eyes of the user, it is easy to miss bugs that reduce conversion rates.

❌ Ignoring mobile users

Over 70% of online payments in Ukraine are made from smartphones. If the payment page is not adapted for mobile devices, the business loses most of its customers.

❌ No support for foreign payments

Ukrainian companies often underestimate the potential of foreign customers. An e-commerce payment system should be able to accept payments from abroad as well, not just locally.

❌ Underestimating support

Technical support that does not respond promptly can lead to direct losses.

Choosing the right payment system for your business is an investment in growth. It increases customer trust, optimizes financial processes, and creates a stable foundation for scaling.

Tranzzo helps businesses of all sizes — from small e-commerce to large marketplaces — accept online payments quickly, securely, and conveniently using modern acquiring and a multifunctional payment system.

Want to learn how to accept online payments for your business and increase your conversion rate this month?  Contact the Tranzzo team — we will help you choose the most convenient payment system for you.