- 65% of all deals start with personal meetings at events and conferences.
Of course, at any conference, the halls and chats will be filled with the word ‘networking.’ This phenomenon has long been a constant in the business environment, but what is the actual value of networking for companies?
- Supporting business growth
Successful networking helps to expand your business relationships, opening up access to new markets, resources, and expertise. This is critical for start-ups and companies looking to take their business to the next level.
- Finding new partnerships and clients
The right connections can help you find new customers or partners for long-term cooperation. It is also an opportunity to attract investors and obtain new funding sources.
- Increase brand credibility
Effective networking increases a company's reputation in the market. When you are recommended through business connections, potential partners have more confidence in your business, making it easier to establish cooperation.