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The Secret of Networking: Key to Business Success

4 min read
  • About 15-18% of the company’s time together is spent on meetings and conferences.

Every year, on the 16th of October, the global business community comes together to celebrate World Networking Day. This significant event serves as a powerful reminder of the crucial role networking plays in business development. It's not just about making connections; it's about fostering relationships that drive company growth, particularly in fiercely competitive industries.

Global Corporate Events Market: Research

A large-scale study of the corporate events industry worldwide demonstrates rapid market growth, which can be objectively traced through the financial prism.

The market is expected to continue to grow, with more and more events of various formats appearing for representatives of different business areas. But what is the reason for such a large-scale impact?

Why Is Networking So Important for Business?

  • 65% of all deals start with personal meetings at events and conferences.

Of course, at any conference, the halls and chats will be filled with the word ‘networking.’ This phenomenon has long been a constant in the business environment, but what is the actual value of networking for companies?

  1. Supporting business growth

Successful networking helps to expand your business relationships, opening up access to new markets, resources, and expertise. This is critical for start-ups and companies looking to take their business to the next level.

  1. Finding new partnerships and clients

The right connections can help you find new customers or partners for long-term cooperation. It is also an opportunity to attract investors and obtain new funding sources.

  1. Increase brand credibility

Effective networking increases a company's reputation in the market. When you are recommended through business connections, potential partners have more confidence in your business, making it easier to establish cooperation.

Tranzzo at SiGMA Europe 2024: New Opportunities for Partnerships

Tranzzo, a leading orchestration platform, actively uses networking opportunities to develop its business, and participation in SiGMA Europe 2024 in Malta is an essential step in this direction. SiGMA is one of the world's leading technology and gaming conferences, bringing together thousands of leading industry players worldwide.

This year, Tranzzo will present its White Label Payment Orchestration services, focusing on technological advantages. The main topics will be the ability to scale to new markets, high security, full control over the payment ecosystem, and cost efficiency. This will allow participating companies to adapt to new challenges and improve payment processes easily.

The Tranzzo team is looking forward to seeing you at SiGMA Europe 2024 to discuss new opportunities and partnerships!

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