How to increase conversion: Top 5 strategies from Tranzzo

Conversion is not just a number in analytics. These are real customers, real income, and the point where a business either grows or stalls. And often this point is the payment page. If a user gets to the payment stage and ‘falls off’, it means that something went wrong somewhere between clicking the ‘Pay’ button and confirming the transaction.

• Read more about the causes of incomplete payments ➡️at the link

At Tranzzo, we work with businesses every day that want to convert payments into revenue, not just accept them. 

⬇️ Below, you'll learn 5 strategies that really work – and that we implement as part of our Payment Orchestration Platform.

1. Fewer actions – more payment

Every extra click is a chance to lose a customer. We optimise the path to payment so that the user does not notice the payment infrastructure. Apple Pay, Google Pay, local methods – everything is integrated and available where you need it, without any questions.

The result: an average conversion rate increase of 12-18% just thanks to convenient payment methods.

2. Dynamic management of payment providers

Not all payment providers are equally effective for different countries, currencies, or customer segments. We automatically route transactions through the provider that shows the highest conversion rate for that particular situation.

Flexibility gives you an advantage. Businesses get more successful payments without manual work.

3. Anti-fraud without false starts

A blocked honest payment is a double loss: money and loyalty. We implement anti-fraud models that are trained to distinguish between real risk and anomalies that do not pose a threat.

The intelligent filter allows us to keep up to 98% of transactions legitimate while reducing fraud.

4. Data that speaks

Businesses don't just need statistics – they need answers. Our platform provides complete analytics on providers, methods, geography and reasons for payment declines. It's not just reports – it's a decision-making tool.

You see what works. And change what doesn't.

5. Localisation that works

A customer from France doesn't want to see an interface in English and pay with a card they don't use. And a customer from Turkey is likely to choose a mobile wallet or QR payment. If this is not the case, the conversion rate drops.

We adapt the payment experience to each region: language, currency, familiar methods, and familiar UX patterns. All this is done automatically through our platform.
The result: more trust, fewer barriers, and a higher percentage of completed payments. A simple solution with a direct impact on your bottom line.

We build payment infrastructure that adapts to your business, not the other way round. Our Payment Orchestration Platform is your payment management centre that optimises, reconfigures, stores, and scales.