Player-centric payment experience: A competitive advantage in iGaming

• 60% of players noted the quality and speed of transactions as a decisive factor.

The prevailing opinion in the iGaming industry is that the main thing is the game selection or the available number of betting options. 

However, the most effective way to lose players is to have a poorly customized user experience.

What does user experience consist of? In fact, there are two critical components: high-quality gameplay and smooth transactions. Every aspect of the user journey should contribute to player satisfaction and retention. 

Below, we will discuss the impact of the payment experience on the overall level of player satisfaction.

It is no secret that players value simplicity and speed the most. This applies not only to the gameplay but also to payments. After all, even the best gaming content can lose its appeal if financial transactions are inconvenient. Several important factors determine the quality of customized payment systems.

Transaction speed

• 49% of players said they would likely switch to another platform if it promises fast withdrawals.

When it comes to depositing or withdrawing funds, players expect instant or minimal delay. If this process takes longer than necessary, player interest decreases, leading to decreased audience activity. 

• Instant payments are a competitive advantage.

Reliability and security

There is only one payment security guarantee: PCI DSS (Payment Card Industry Data Security Standard). According to the standards, the protection system guarantees the security of transactions, which helps reduce the risks of fraud and data leakage. 

The Tranzzo team has developed a unique anti-fraud system that includes several schemes for detecting fraudulent actions with transactions. 

• The result of reliable protection is customer trust and high loyalty.

Availability of local payment methods

Since iGaming platforms often operate on an international scale, it is crucial to provide users with access to popular payment solutions in their country. For example, e-wallets may be popular in Europe, and mobile payments may be prevalent in Asia. The lack of local payment methods can be a barrier for new users.

Tranzzo develops a customized technical solution that is tailored to each business individually. That is why businesses have access to over 180 payment methods and more than 330 payment providers in one integration.

• One integration — endless possibilities.

Transparency and fees

Players want to know what they are paying for. Excessive or hidden fees can negatively affect the attitude towards the platform. Transparency in deposit or withdrawal fees, clear rules, and limits minimize misunderstandings and improve the overall impression of the interaction with the platform.

In today's iGaming business, a player-centered payment experience is critical to ensuring success and competitive advantage. Players expect fast, secure, and convenient payments, so innovative solutions such as smart routing, cascading, and support for global payment methods significantly impact their loyalty and satisfaction. 

Tranzzo optimizes the payment process through innovative technologies and a customized approach to each company. As a result, your platform delivers a seamless, secure, and personalized payment experience that subsequently provides a significant market advantage, increasing customer retention and boosting your bottom line.