Integration HUB for business: why it is a must-have in 2025

The larger the company, the more complex its payment infrastructure is. Each new provider, each local integration is a separate technical project that takes weeks to complete and requires special attention from developers. As a result, the payment part slows down the entry into new markets, and the business depends on the technical backlog.

We talked to Danylo Lazykin, Product Owner of Tranzzo, about how to solve this problem with the help of the Integration HUB by Tranzzo. In this article, we will discuss specific pain points, situations when classic integration no longer works, and case studies that show how businesses gain flexibility, speed, and control with a single solution.

• What are the main pain points that businesses currently face in the field of payment infrastructure integration?

Danylo: One of the key pain points faced by businesses is the fragmentation of the payment infrastructure. Each provider has its own technical requirements, APIs, transaction processing logic, and security requirements. And each new integration is a separate project that takes up resources, time, and often delays the launch of new markets or products.

The second point is limited flexibility. Businesses need to respond quickly to changes: test new payment methods, connect local solutions for a particular market, and change providers if it is beneficial in terms of commissions or conversions. However, with a conventional architecture, this often requires a complete revision of the integration.

The third pain is dependence on the technical team. To scale the payment infrastructure or optimise it, you need developers who are deeply versed in the subject. And resources are always limited. As a result, the payment strategy often fails to keep up with the business strategy.

Another important aspect is the complexity of monitoring. When you have several integrations, different logging systems, and different fault handling mechanisms, it makes it difficult to maintain and reduce control over the payment flow.

That's why businesses today are looking not just for integration, but for a platform that centralises, simplifies and scales their payment infrastructure.

• What are the signs that a business can understand that it needs a more flexible and scalable approach to integrations?

Danylo: There are a few clear ‘signals’ that show that a business is already cramped within the confines of classic integration.

1️⃣ Connecting a new payment provider or payment method is starting to take weeks or even months. This is too long. 

If the team can't quickly test new payment scenarios or adapt to local peculiarities, it's a loss of competitive advantage.

2️⃣ Payment infrastructure begins to limit scaling. For example, a company enters a new market, and the local payment method is not supported by the current provider. And to integrate it, you need to actually integrate a new provider that covers this method/geo. This is a stopper for growth.

3️⃣ The costs of maintaining existing integrations are becoming disproportionately high. Businesses spend time not on development, but on patching up the payment infrastructure: debugging failures, adapting to API updates, and custom workarounds.

Therefore, if at least one of these points resonates, it is time to look towards more flexible and scalable solutions. And this is where the Integration HUB comes in handy.

• What types of businesses get the most value from connecting through the HUB?

Danylo: These are, first of all, e-commerce, marketplaces, subscription platforms, fintech products, and iGaming companies – that is, those who actively work with different markets, currencies, and payment methods.

Why them? Because they need to scale quickly, test new providers, adjust payment logic to different user scenarios, and do it without technical delays.

For example, if a marketplace enters a new market, it can connect a local payment provider through the HUB in just one day. No separate integration is required. If the load increases, you can quickly set up a fallback or change the routing. 

Another segment is companies with limited technical resources. With iHub, they can launch a complex payment infrastructure without the need to keep separate experts for each PSP in the team.

So, in short: iHub is a must-have for businesses that scale, experiment, and value time. They are the ones who get the most out of this approach.

• What is the advantage of iHub integration compared to, for example, writing your own solution? 

Danylo: At first glance, it may seem that a ‘custom’ solution gives you more control. But in practice, everything is a bit different.

First of all, creating your integration is always long and expensive. You need to design the architecture, write separate logic for each provider, pass certifications, build a system of logging, monitoring, error handling, and so on. This is not a one-time task – it is constant support and development.

With iHub, we have taken care of all this. You have a single API, a single integration scheme, and standard logic that already takes into account edge cases, different statuses, failures, retries, etc. You do not need to reinvent the wheel every time – everything already works.

Secondly, we significantly reduce time-to-market. Integration with the HUB takes much less time than building a custom solution. You connect once and then work with any of our providers without any changes on your part.

Another important point is support and development. We are constantly updating the HUB, adding new features, and optimising the logic. Customers receive all of this automatically, without the need to change anything on their end.

So, in short, iHub allows you to focus on business, not on technical details. It's about efficiency, speed, and scaling without headaches.

• How does Integration HUB affect the speed-to-market of new payment solutions in companies?

Danylo: It has a dramatic impact. To put it bluntly, it is the difference between launching in a few days and launching in a few months.

In the traditional model, when a company wants to connect a new payment provider, it goes through a full cycle: technical research, separate integration, QA, and support. And so on with each new integration. It takes a lot of time and resources.

With iHub, everything is different. You integrate with our API once and then add new providers in just a few hours. 

This opens up a completely different approach to experimentation: you can quickly test new markets, payment methods, and routing – and do it on your own, without waiting in the development backlog.

This is especially critical for product and marketing teams that want to move quickly and flexibly. Integration HUB removes their dependence on technical teams, which ultimately speeds up time-to-market several times.

• iHub is not just about integration, it's about the dynamics of business development.