With every new Apple Pay update, we at Tranzzo strive to provide the best experience for your customers and take your business to the next level. Here's why it matters:
1. More completed payments — up to 30% conversion growth
Previously, your customers may have been limited to Safari, but now that restriction is gone. They can choose their preferred browser and pay with Apple Pay without extra steps. This significantly increases the number of completed transactions. For many merchants, this means up to 30% more successful payments.
2. Payments in just seconds
Nobody likes spending time on long payment processes. Apple Pay remains one of the fastest ways to complete a purchase — just 22 seconds per transaction. Your customers won’t waste time, which reduces the risk of abandoned carts.
3. Maximum payment security
In addition to speed, Apple Pay’s key advantage is its built-in security features. Face ID, tokenization, and other tools ensure the reliability of transactions, minimizing fraud and chargebacks. This not only protects your business but also increases customer trust.